What Financial Services can learn from crisis-savvy influencers

28.10.2019 Kapitalmarkt & Investor Relations von Andrea Borberly 

If you are a younger millennial or a Gen Z-er, you are more likely to have heard of Caroline Calloway than Citibank, Zoella rather than Zurich, and James Charles rather than J.P. Morgan. Social media has made mega stars of ‘influencers’ who have used their self-made media platforms to create audiences of millions.

With an ever-more engaged, information-hungry generation on the rise, the financial services sector could take a page or two from the influencer handbook when it comes to engaging their audience and promoting both their content and themselves.


The 2020 US presidential election: Forget the wall, it's going to be about wall street

21.02.2019 Kapitalmarkt & Investor Relations von Andrea Borberly 

Ever since politicians started announcing their candidacies for the 2020 US presidential election, the spotlight has followed them around relentlessly. In the midst of the media furore, however, one has to wonder, what will the 2020 election really be about?

Weiterlesen # Election # Wall Street # Capital Markets